The onpage optimization includes following important factors:
Crawlable content
Title Tags
Meta keyword tags
Meta description
Alt tags for images
Keyword Density
URL
Б/ В tags
Site Maps
Internal Linking
Crawlable content:
The Content on your webpage has to be crawlable. Search engines can not crawl media files like videos,audios,images etc.. & yes except google no other search engine can crawl flash pages.
Title tags:
Title tags are a crucial part of seo. You must include your keywords in your page titles & you must have unique title for each page in your website.
Meta Tags:
The meta keywords tag is typically used to highlight a couple of the main
keyword phrases on which a page is focused. The meta description tag should be a few sentences to a paragraph of text that uses various versions of your keywords and describes the purpose of a given page.Search engines show the same description for web pages that is present in your Meta Description tag.
E.g:
<meta name=”keywords” content=”kҧ,kҨ,kҩ″>
<META NAME=”Description” CONTENT=”Description of the webpage”>
Alt Tags for images:
Search Engines can not read through images so it becomes necessary to add alt parameter in img tags.
e.g.<img src=”URL” alt=”keyword text”>
by doing this we tell the html compiler of a search engines that this image has something to do with keyword text & this image is related to the keyword text.
Keyword density is not an extremely important factor, but you need to make sure that you do not over optmize your web page . You just need to make sure your keyword density is not abnormal.
URL
URL is one of the important factors in terms of search engine optimization. If you have your target keywords in your URL than seach engines obviously consider your web pages more relevent.
h1/h2
H1 / H2 html tags are also important when it comes to SEO. If you use target keywords in your header tags than it does add some +ve points to your seo strategy.
Site Maps
Site maps help search engines crawl all the pages in your website. So its good if you have sitemaps.
Internal Linking
Linking to your internal pages with target kywords is also a good strategy for onpage seo, Your site gets +ve points for doing that.
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