Free Internet Marketing Dictionary

- A -
Above The Fold – Above the fold refers to banner advertisements which aredisplayed
at the top of a web page. In general terms, “above the fold” meanssomeone or
something that goes above and beyond; in Internet marketing termsit means the
advertisement is above the entire page, or is the first thing peoplesee when reaching
the page.
Acquisition Cost – The price it costs a business to gain a new customer, client,or
supplier. The acquisition cost is the average cost per new customer for abusiness.
Ad Copy – Writing that is specifically done for advertisements. The ad copy isoften
another term for actual text within an ad. The better the ad copy, the morechances it
will bring in sales.
Ad Rotation – When a web page shows a different ad at the top of the pageeach time
it is viewed by a new person, or when the web page is refreshed.
Ad Tracking – A method used to check how many hits or clicks an ad receives,as well
as the particular demographic that most people click on the ad. It is auseful tool for
discovering where the most revenue comes from, and how tobetter personalize ads to
reach more customers, and encourage more newcustomers via the ads published or
produced.
Advertisers – Paying parties who want their company’s ad on another website.
Advertising Network – Business owners often work with other Internet
businesses to agree to post their ads. This is known as an advertising network.You
may notice a website selling electronics has another company’s ad on theirsite this
means they are part of an advertising network, working together.
AdWords – Google′s advertising pay per click program that is quickly becomingone of
the most popular forms of ad affiliate plans on the web.
Affiliate – The person participating in any one company’s affiliate program.
Affiliate Program – A program where other people known as affiliates, agree
toadvertise for the sponsor’s site. In return, they receive commission or
residualpayment. This is also known as word of mouth advertising, but it is done
througha network of affiliates who assist the website in getting the word out.
AIDA – Acronym for Attention, Interest, Desire, and Action; this is the motivatingfactor
for advertisers and web businesses to get exposure.
Alexa – A lesser known search engine, Alexa has a free toolbar that allows usersto
see traffic data and other important information, making it an excellentresource for
those who utilize Internet marketing.
Anchor Text – A term that describes the main text where a link would be placed.For
example, if you’re writing about dog food and want to include a link, theanchor text
would be placed within the writing: Your dog needs healthy dog foodto keep him active.
“Healthy dog food” is the anchor text, and would beunderlined and highlighted,
prompting the reader to click on the link.
Articles – Written articles that pertain to a particular subject or website. Thesearticles
can then be submitted in the form of e-books, web zines, or integratedinto a website in
order to get more exposure on web searches such asGoogle.com.
ASP- Abbreviation for Active Server Pages, this is a technology developed byMicrosoft
that allows scripts to be integrated into web pages. It helps to allowinformation to be
integrated into web site via the use of forms, etc.
Associate Program – Another term for affiliate program, some websites use theterm
associate program instead. People often prefer to use the term associate,as it sounds
somewhat more professional and higher level than affiliate.
Auctions – A method in which items are sold online in auction format, and oftenfor a
terrific price compared to the same items purchased directly from onlineretailers. In
addition, buyers often find rare items and antiques via onlineauctions.
Auto-Responder – An automated message or reply sent to customers via emailwhen
they request information from a website. Many times, people who sign upfor online
newsletters will receive one acknowledging that they’ve signed up. Theauto-responder
is also used to serve as acknowledgment of a concern orcomplaint when customer
service is contacted. It also includes contactinformation for the company via telephone.
- B -
B2B – A popular shortcut for saying Business to Business. This term refers to
therelationship between businesses that only offer goods or services to
otherbusinesses, and not to private customers or individuals.
B2C – Acronym for Business to Consumer. It means the business offers goods
orservices directly to the private consumer, and NOT to businesses. A business
toconsumer merchant is usually a retail based type of business that only
providesservices or products directly to the individual.
Back End – A very profitable item or product that is sold to customers who havetypically
already purchased thief first item, and the back end product is a result ofthat lead
purchase.
Bandwidth – A term used to describe the amount or capacity of data
transferringthrough a communications channel. The amount of bandwidth often
determinesthe speed of which a website functions when the user clicks on links.
Banner – Advertising method in which the ad is placed along the top of a websiteor web
page horizontally. This is known as a banner ad, and can be a simplesingle picture with
words or have animation or video and sound.
Banner Exchange – A method in which advertisers work together and alloweach other
to place their banner ad at the top of the other’s website.
Basic Resell Rights – These are granted when you obtain the right to resellsomething,
however the people purchasing it from you do not have the ability toresell it at that
point.
Black Hat Website – This is a popular term for websites that do not utilize
SEOkeywords properly but instead stuff them or spam them with too many
keywords,integrate poorly written articles into the site, or try to trick the web spiders in
orderto be at the top of the search rankings.
Blind Link – An advertisement or link that does not reveal its source, or tell theperson
who clicks on it where it might lead. This is sometimes considereddeceptive in the
Internet marketing world, but it is still commonly used.
Blind Traffic – The traffic that is generated to any given website as a result ofpeople
clicking on blind links. This means that people are clicking on a link (URL)that they are
not sure where it will lead.
Blog – Short for web log, blogs and blogging have quickly become a popular wayto
communicate, but they are also an excellent tool for marketing. Blogs allowpeople to
write their own personal experience and opinions on certain productsor services in a
more intimate tone. This often encourages readers to check outthe business that has
been mentioned, making it an equitable form of marketingonline.
Bookmarking – The process of marking a website in your browser with theintention of
visiting it again. The term bookmarking is also used when inreference to a social
bookmarking site, where people post and share theirfavorite websites with one another.
Branding – A highly or widely recognized brand image (Xerox or Apple areexamples).
Branding brings recognition and exposure to businesses.Branding Advert – An
advertisement that effectively used a branded image toacquire more business. For
example, the Apple iPod is often referenced by theApple logo which is widely
recognized. These advertisements are easy to spot,and people usually quickly
recognize them.
Broad Match – When words can have many different meanings and beassociated with
several different things, this is known as a broad match.
Bum Marketing – A new marketing process that involves advertising affiliatelinks and
websites. More information can be found at:www.bummarketingmethod.com.
Button – A small tool used on a website or add that can lead to another link, or itcan
be used to submit information via a form, email newsletter sign up, or othermethod.
Buttons can be plain or use detailed graphics.
- C -
Campaign – The energy and time put into trying to get your marketing andproducts
exposed.
Camtasia – Software that allows the user to make videos, particular if you planto make
them entirely on your PC.
CGI – An abbreviation for Common Gateway Interface. This is a way for a webserver
to pass information along to a server through a particular applicationprogram. CGI is
used in many different web programming applications such asPerl and Java, as well as
several others.
Classified – Much like a newspaper classified ad, this term means text only adsonline.
It is usually offered for free or a very small fee to Internet advertisers andcan usually be
found as a part of a larger website or online magazine.
ClickBank – A payment processing service similar to Paypal. ClickBank is oftenused
for online services such as an Internet provider, ebooks, gaming services,or other items
that are usually found exclusively online. ClickBank is also a greatway for smaller
Internet businesses to take payments without signing up for amore expensive merchant
account.
Click Thru Rate – The percentage of people who actually click on a banner. I𘻔
people see a banner ad, and only 10 click on it, then the advertisement hasa 10% click
thru rate.
Co-Branding – A term used when businesses emulate other websites by usingsimilar
styles of font, graphics and colors, to name a few. This is usuallyacceptable when the
person doing this is an affiliate of the original website, andthe method is used to lure
customers into the “parent” business.
Console – A pop-up box that comes up when customers leave a site. Theconsole
usually asks customers why they are leaving or if they need any moreassistance before
moving on to another website.
Content – Content is defined as the actually heart or “meat” of a website, as itoffers
solid information about something. Text is typically the only elementinvolved in real true
content, and can be in the form of a product description,testimonials, company
background information, or many other features of awebsite that give the viewer more
insight.
Conversion – The term conversion means the percentage of people who gofrom
clicking on an ad or visiting a website and actually make a sale. Theconversion rate
means that the link, ad, or site was successful since it movedfrom a simple click to a
real, tangible sale.
Coupon Code – A Special alphanumeric code created by a web
merchant’sprogrammer to offer customers. The coupon code is then entered into a
specialfield when the customer places an order. A coupon code is typically for
freeshipping, a certain percentage off, a gift with purchase, or something similar.
Crawler – An automated program that many search engines use. The crawlerhelps to
index search terms and web pages into a large directory, and tracksprogress as well as
various statistics to better hone in on how to make the enginemore accurate.
CSS – A newer form of html that is short for cascading style sheets.
CTR – A commonly used or seen abbreviation for the term “click thru rate.”
- D -
Deadline – A set time in which ads must be submitted for publication. Can alsoapply to
when articles must be written and submitted, or anything else that has toreach the
website designer in time for publicity online.
Dedicated Server – The dedicated server is just that; it serves as the mainframeor
server for one particular merchant or website. By using a dedicated server,sites stay
more stable and emails and other transactions are generally moresecure. It also makes
websites run generally faster.
Default – In Internet marketing terms, the word default refers to lower paying ormore
commonly seen ads. When ad space is unsold, often websites will post thedefault
advertising to fill in the space.
Direct Linking – When your affiliate account or program is linked from a bannerad or
other online ad, this is known as direct linking. It is not considered to be aseffective as
using a landing page, but some people still prefer it.
Direct Marketing – A form of marketing that reaches customers directly.
Directmarketing can include emails, postal mail ads, or even phone calls. It is
oftenconsidered unsolicited since the customer did not request it.
Direct Response – The result of direct marketing, direct response is when abusiness
gains new clients or customers from the direct marketing campaigns itparticipates in.
Directory – A list of other websites or services online. The directory is often itsown
website, edited by humans that contains links to various sources, websites,or other
information on a variety of topics.
Discussion Group – The discussion group is a focus group of people whotypically
communicate via a chat platform to discuss various products or services.Web
businesses owners will then use the information or feedback collected fromthe
discussion group to make better decisions or tweak their products in thefuture.
Domain – A word that points to a website. For example, email users athotmail.com
who have an email address of ***@hotmail.com know thathotmail.com is the domain
name. It basically serves as “home base″ for email,etc.
Doorway – A specific web page designed to get more customers. In most cases,the
doorway leads to the main product website. An example would be whensomeone clicks
on a large image on a home page, and then they are taken to aseparate page with
more details or information. The “doorway” page is designedto entice or invite people to
click further and take a closer look at the website.
Drop shipping- Drop shipping is commonly used when an online merchant doesnot
want to or is unable to store inventory. Instead, the merchant will use a dropshipper
who will actually be the source that ships items to customers. Dropshipping makes
selling items online easier, since the merchant does not have tokeep track of inventory
or acquire new purchases. Instead, all transactions gothrough the drop shipping
company, who then take the order and ship it to thecustomer.
Duplicate Content – A term used to describe content that is very similar to
othercontent on a website, or is considered to be unoriginal.
- E -
E-Book – An abbreviation for the term electronic book. Ebooks are simply bookson a
number of different topics that are delivered to customers instantly via email.They can
be in several formats including a document or PDF file.
E-Course – Much like an e-book, an e-course is simply curriculum or trainingwhich is
all electronic or done online. These e-courses can be one time classesto learn a new
skill, or they can actually be marketable material to sell to otherswho want to learn
something in particular.
Email Marketing – Reaching potential and current customers solely via email.
Entrepreneur – The definition of a person who starts their own business, oftenwith the
money that they have out of pocket.
EPV – Earnings Per Visitor: A breakdown of how much a website or Internetcompany
makes on average based on the number of clicks or visitors it receives.
Exit Console – A pop up window that comes up as customers are leaving awebsite. It
is often used to get consumers’ opinions and find out what the webdesigner can do to
improve the site.
Exit Traffic – Term used to decipher what kind of people or what kind of patternsare
taking place when people exit or move away from a website.
Expired Domains – Web domains or domain names that are expired or nolonger valid.
Email users will get an error message letting them know the domainhas expired.
Ezine – Much line an ebook, an ezine is the electronic version of a magazine.Many
modern day magazines now supplement their printed version with an ezineand some
strictly have the ezine format.
- F -
Favicon – An image used to make a website or online business stand out, suchas
animated graphics or a logo. A favicon can only be seen by certain browserusers. As
Internet browsers adapt and change, more people will be able to viewfavicons.
FFA – Acronym for “Free For All,” this means exactly what it says: all links, items,or
other things on a FFA site are free.
Filter Words – Words that are usually considered junk words, and that do nothave
much impact on human reaction. Small words used in the English languagesuch as
“the,” “an,” etc. are often overlooked and are therefore considered filterwords with little
to no impact on the marketing of a website.
Forum – Another term for online bulletin board, a forum is where people can
gettogether and discuss a variety of topics. Forums can be on just about anysubject,
and today almost every website has forums that they offer to theirvisitors so they can
gather and discuss the topics related to the website.
Forwarding – Sending email that you received from someone else on tosomeone from
your own email address.
Free Bonus – A term often used to describe a free product or service given
tocustomers who sign up for a service or make a purchase. The term free bonusoften
refers to a month of free service, etc. when it comes to Internet relatedmerchants.
Free Classified – A website that offers free classified advertising. Craigslist.orgis a
prime example of a free classified website. This is beneficial to those lookingto network
or meet others online to work together, whether it be throughsupplying goods or
services.
Free For All Links – Websites that allow people to post their links for free inexchange
for their email address. The website owner then sends the personposting the link
weekly or monthly advertising emails for their own business. Thisis a highly beneficial
service for both the person posting the free links, and thewebsite owner.
FTP – This is an abbreviation for file transfer protocol. It simply means thetransferring
of files from your computer directly to your website.
- G -
GIF – Format for an animated icon, picture, or just a regular image.
Guerilla Marketing – A term used to describe bold and often unconventionalforms of
advertising and marketing. Often this format can be consideredcontroversial in many
cases, but it definitely brings in new customers.
Guru – While this term is widely used in many different aspects of life, the termguru in
terms of online marketing simply means someone who has a lot ofexperience and has
been successful in the business. Often, people will seek outan Internet marketing guru
for advice.
- H -
Headline – The beginning of a business or sales letter is often referred to as
theheadline. It is without a doubt the most important element of a business or
salespitch since the headline allows the writer to give someone else a good
firstimpression and a bit of background about their business.
Hit – Another term for clicks, the word hit in Internet marketing terms just meanshow
many visits or clicks a website or a particular link receives.
Home Page – The main page of a business or company. (i.e. ebay.com
orAmazon.com is the company’s home page).
Host – The company offering to provide bandwidth or hosting for anotherwebsite.
Hosting – Actively hosting a website. Many online businesses are web
hostingbusinesses, which means they offer their server space or bandwidth to
otherwebsites for a monthly fee.
Hot Linking – Linking up words in another person’s site which lead them back tothe
poster’s website. Hot linking is often considered unethical, since the personwriting or
creating the original content did not authorize the use of the hot links intheir writing or
site text.
HTML – In most cases, websites are still written using a coding program calledHTML.
HTML allows the web designer or programmer to install and place thingslike form
fields, buttons, images, video code, or other items onto a website.
- I -
Impression – The term impression in regards to Internet marketing means theexposure
of a banner ad or other clickable ad from a website to one individualperson.
Inbound Link – A link from another website outside of your own website.
Incentive-based Traffic – Websites that offer compensation for people who visittheir
site this is a very popular form of marketing that brings in a large amount ofhits.
Promotional items such as coffee mugs, calendars, or mouse pads are oftengiven to
those who either visit a website or sign up for regular promotionalemails.
Infomediary – Term combining information and media, so that the informationbeing
passed along it at its absolute maximum. The function of an infomediary isto collect or
add information to make a website easier to use or more accessibleso that more
business is being generated.
Info-Product – A product that contains primarily information such as an
e-book,pamphlet, or other type of information only.
Interstitial – A type of advertisement that expands and can sometimes take upan entire
page as a browser visits a site. Often considered a nuisance, this formof advertising is
a guerilla style type of marketing that often forces the web surferto click on it.
Inventory – Whatever an Internet merchant or other business owner has instock. If
inventory is low, items can often sell out temporarily until more can beobtainted.
IP Address – A numerical address or series of numbers that identifies eachindividual
computer. These numbers are separated by decimal points. An IPaddress is much like
a telephone number in that it allows all computer users todistinguish and identify each
computer.
- J -
JavaScript – First developed by NetScape, this popular script program is oftenseen
today on thousands of interactive websites.
Joint Venture – A business endeavor that combines two or more companiestogether.
A joint venture means that corporations or merchants are joining forcesto create a new
product, service, or website.
- K -
Keyword – A word used to help give a result for a search. The keyword is alsoused to
integrate into websites and web pages, so that more people look at thepage based on
those keywords.
Keyword Density – How many keywords are in an article published online, orintegrated
into a web page. A formula is often used to calculate the percentage ofkeywords to
total words written, which is another way to determine keyworddensity.
Keyword Marketing – A marketing method that is based largely on usingkeyword
dense articles.
Keyword Research – The work put into finding the right keywords that will bringresults
for any given online business.
- L -
Lead – A tip or insight into gaining new business, or a resource for finding
newbusiness. It can also refer to individual people who might be interested in
aparticular online website or merchant, and by finding good leads, the businesscan fish
for new customers.
Lead Product – A product or item that serves as an introduction to a company,and is
meant to entice customers who stick around for a while.
Life Time Value – An amount of profit a business should expect from one personwho
becomes a life long customer.
Lift Letter – Commonly mistaken for a sales letter, a lift letter offers customerswho
have not purchased anything a chance to take advantage of special offers,sign up for a
month’s worth of free services, etc, in hopes to obtain a solid andrepeat paying
customer.
Link Checker – Various software or tools used to verify that links are workingproperly
and leading to valid websites.
Link Exchange – The process of sharing and exchanging links betweenwebsites,
people, directories, or businesses.
Link Popularity – A way to measure how popular and/or effective any given linkis.
Link Rot – Another term for a bad link that no longer works or lead to anincorrect or
invalid link.
Link Swap – An exchange of links between websites, individuals, or businessesin
hopes that each will mutually benefit.
Link Text – The actual text that is showing on the site, which leads people to thelink.
List – In email marketing terms, a list is simply a compilation of people or
emailaddresses that the sender intends to send marketing emails to.
Log File – A file that keeps track of activity that occurs on a web server.
Loss Leader – Introductory product that is often sold at a loss in the hopes thatthe
merchant will gain new business from the customer.
- M -
Mailing List – A list that people can opt to be on that will allow them to receiveemails
weekly, monthly, or otherwise. Usually an email mailing list is offered tonew subscribers
by merchants so they can send them marketing ads or emails.
Maslow’s Pyramid – A model often used in business, created by AbrahamMaslow. It
basically sections off human needs into five basic categories. Manybusinesses follow
this structure hand in hand with their marketing methods tobetter identify what people
are looking for.
Media Kit – Much like a press kit, a media kit contains vital information about
abusiness such as contact information, company logos, websites and links, andbasic
background of the business like the mission statement. These kits are oftenused to get
more attention or to gain new investors.
Members’ Site – A website specially designed for paying or non-payingmembers.
Typically, members’ sites give people access to more features andinformation.
Merchant Account – An account merchants can set up that allows them toprocess and
receive credit card payments from customers, whether for individualtransactions or
recurring billing.
Meta Refresh – A way to redirect items within a web browser.
Meta Tag – A special code or “tag” that contains specific information about theinner
workings of a web site.
Micro Button – A very small banner ad on a web page.
Moderator – Someone in charge of a forum who makes sure that all peopleposting
follow the rules. The moderator is also there to answer peoples’questions and make
sure that the forums or bulletin board are running smoothly.A moderator can also be
someone in charge of an online chat.
Mousetrapping – A deceptive method that forces users to view the same pageover
and over, even after clicking on the backward or forward button within theirbrowser.
Master Resell Rights – This term refers to people who have full rights to aproduct, but
can also allow others to resell it once the have sold it initially.
- N -
Navigation – A term for the ability to move around online, and to “navigate″ awebsite. If
you have advanced navigation skills, you’re often savvy about lookingup items in
search engines, finding information you need, or getting products youwant online.
Netiquette – Slang for etiquette online (aka network etiquette). For example, ifyou’re
rude to others via the Internet, then you have bad netiquette.
Network Effect – Term for what happens when businesses network, and howthey can
prosper and see a profit.
Newbies – This is a term of endearment that refers to people who are new toInternet
marketing or new to the World Wide Web, or to forums. People whohave just signed up
to join a forum and begin posting are often referred to asnewbies.
Newsgroup – An email group that people subscribe to in order to receive newsand
updates. Many newsgroups send out emails daily, while others opt to sendthem once a
week or even monthly.
Newsletter – Email in newsletter form. Many companies use newsletter formatemails
to update customers on new products, special sales, and other updates.
News Release – A term for a press release.
Niche – A specific type of business, i.e. tools or books are considered nichemarkets.
Once you’ve found a niche, you can then focus on the details necessaryto become
successful in that particular market.
- O -
Odd Size Banner – Description of banner ads that take on an unusual size orshape.
One time offer – Also known as an “upsell”, where the customer is presentedwith an
upgrade or deluxe version of the front-end product. Typically, one timeoffers differ from
upsells from the way it is viewed. It is only viewable once andthe customer may not be
able to see the same offer again.
Opt-In – Choice that customers make to sign up for emails or services online.
Opt-Out – The opposite of opt-in, the choice to opt-out means people who
havepreviously signed up for a newsletter, emails, etc. are now asking to
removethemselves from the list. Another term for unsubscribe.
Outbound Link – A link that leads people to a totally different website from theone they
originally visited.
Outsourcing – This term means you have chosen to pay others to do the workfor you,
including shipping and packing items, creating ad content, keeping upthe website, or
many other duties that are required to have an online business.Outsourcing is similar to
having employees, although you simply pay for theoutsourcing on a case by case basis
most of the time.
- P -
Page Loads – Refers to the number of times a page has been viewed. This caneasily
skew numbers when someone is tracking web hits. If a person is havingproblems
connecting online, they may refresh the same page over and overagain, causing a
number of page loads that can transfer into hits. It’s important totry and find out whether
or not a visitor has refreshed a page, or if the page wasactually seen by a new, unique
visitor.
Page View – Another term for hits; the term used when people have clicked onor
viewed a page.
Paypal – One of the web’s most popular sites for accepting payments andreceiving
payments online. Many merchants opt to use Paypal instead of havinga merchant
account since Paypal is so widely used.
Pay Per Click – Program that pays people to click on various links. The
personparticipating gets paid each time they click on sponsored links.
Pay Per Impression – When an advertiser pays for their banner ad to bedisplayed on a
view-by-view basis, it is otherwise known as a pay perimpression.
Pay Per Lead – Many companies will pay others to find them good leads. Someoffer
payment on a pay per lead basis, meaning they pay the other party a setrate or amount
per lead they receive.
Pay Per Post – Many online marketing gurus think paying people per post on aforum is
a great way to generate more revenue. When people see the post, theyread the
poster’s opinion of the product or service, and often seek it out whichcreates more
business.
Pay Per Sale – Often associated with the affiliate programs, a pay per saleprogram
gives people a small percentage of the sales they receive on each itemif they are
referred.
Payment Threshold – A set amount that an affiliate must accumulate until theyreceive
payment. For example, if the payment threshold is $25, the affiliate mustgain $25 in
referred sale or residual sales before the sponsor pays them.
Performance Based Advertising – Incentive that pays people based on theactual
results they see from the advertising services that they offer. Theadvertiser or
advertising company only gets paid when the company getsbusiness or sales.
Perl – A form of script language that is usually used for developing
applicationprograms that work with a web server’s CGI functions.
Permission Marketing – A form of marketing that is based around gettingcustomers’
consent to receive marketing materials, whether they be in print,email, or other formats.
PHP – Technology that works with Microsoft’s ASP program; both allow scripts
tofunction and/or be displayed within a web page.
PM – Abbreviate for private message, this is usually something sent via an onlinechat
program. In addition, a PM can be received on a forum, and is only viewableby the user
who sent it and the user who received it. Instead of sending emaildirectly to one
another, many people choose to use a PM instead.
Pop Behind – When an Internet browser clicks on a website, the ad pops up,
butremains behind when the user closes his or her browser.
Popularity – Another term for ranking a site′s success via the number of hits. Italso
involves a website′s search ranking with some of the top search enginessuch as
Google and Yahoo.
Pop Under Ad – An advertisement that does not pop up, but instead popsunderneath
the page, so it appears at the bottom when viewed.
Popup – Ads that display on a screen when an Internet user is looking at awebsite.
These ads, while sometimes effective, are often considered to beintrusive and
annoying, yet thousands of businesses still choose popup ads as amain form of
marketing ads.
Portal – An interactive web tool for registered users to log in and check thingslike
account information, balances, bills due, past purchases, and other commonfeatures.
Positioning – Method to get a business’ web page positioned to the top rankingin the
search engines in order to gain more business and achieve more hits.
Pre-Sell – Many involved in Internet marketing consider it a pre-sell whensomeone
posts a positive review, or a link to their website without any expensespaid out.
Essentially, any free advertising is often considered to be a pre-sell.
Press Release – Updated information and/or news about a situation or businessthat is
then sent to the press to be publicized in order to reach more people.
Pricing Strategy – Tactics used to come up with the best possible price to offergoods
and services to customers and clients.
Private Site – A website that is only viewable and available to paying
members.Members usually either pay a one time fee or a monthly recurring charge in
orderremain active and use the website.
- Q -
Quality – A measurement of how well something is received by customers, i.e. a”high
quality” product tends to sell much better than one that is low in quality.
- R -
Rank – How a website measures up against others is called the site′s rank. It ismuch
like a song on the Billboard top 100 chart; if a website has a higher rank, itis usually
seen by more people and is more well known.
Rate Card – Information showing how much advertising costs on particularwebsite.
The rate card will vary depending on the sponsoring site as well as thead’s size,
features, etc.
Reader’s Digest Formula – A marketing method often used when writingarticles. Since
Reader’s Digest is one of the most popular printed magazinesever, many web
designers and programmers use the formula to create titles inthat very same genre
such as “How To″, “What Happens When”, and “AreYou” to name a few.
Reciprocal Link – Links exchanged between two websites usually upon anagreement
between both sites, so that each one benefits.
Recurring Billing – Billing to a customer or client that occurs on the same dateeach
month (basically, a monthly fee).
Redirect – When someone clicks on a link that is supposed to take them to
onewebsite, but then it sends them to a different one, this is known as a redirect.
Redirection – The process of being directed to a different website when clickingon a
different link.
Rep Firm – An Advertising agency or company who works with a specificcompany in
order to assist them with their marketing needs.
Residual Income – Income that is slowly accumulated, and is usually earnedthrough
affiliate programs. When someone signs up for a service through anaffiliate, the affiliate
can then earn residual income as long as the person whosigned up continues to pay for
that particular service.
Return Days – The number of days it takes an affiliate to receive payment froma
merchant they are working with once the sale has been made.
Rich-Media – Online ads that contain motion, sounds, or video and usually useJava or
Flash to enhance the viewer’s experience.
Robot – A software (often also referred to as a “bot”) that runs automatically anddoes
not need a human to operate it.
RON – Short for Run of Network, this is an option for ad buyers to place
theiradvertisements on several networked websites.
ROS – Short for Run of Site, this ad buying option allows the buyer to place theirad on
various places on one particular website.
RSS Feed – This is in reference to a live feed that users can integrate into theiremail
or web browser that allows them to get easy access to live, up to theminute updates in
news or other topics that interest them. It can be a handy toolfor online marketing. You
can encourage visitors to subscribe to your live RSSfeed and then update it on a
regular basis so that they can see how things areprogressing with your website or
business.
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Safelist – An email list that people can sign up for to agree to receive email
advertisements. Once signed up, the person can also submit their ownadvertisement,
so it is a sort of email marketing network.
Search Engine – Online tool used to search for terms, information, or otheritems.
Google.com is a prime example of a commonly used search engine.
Search Engine Optimization – Marketing method used to ensure that a websiteranks
at the top of a search engine result. SEO is very popular and oftenimplements articles,
keywords, and other tactics to help the merchant orbusiness ensure that they are
shown within the top search results in the engine.
Search Engine Submission – Submitting your website′s link to a search enginein the
hopes that it will appear as a result of your chosen search terms.
Search Term – Words used to find information via a search engine. Forexample, if
you’re looking for fishing tips, the words “fishing tips” is the searchterm.
Secure Sockets Layer – Important tool used to ensure that information ispassed from
one party to another safely online.
Self-Replicating Site – Websites that appear almost identical, but are offered
toaffiliates to use in order to market the business. This makes it easier for affiliatesto
advertise or market the parent business’ site, while still ensuring that they receive
proper credit for any sales that pass through.
SEO – Abbreviation for Search Engine Optimization.
Sig – Abbreviation for signature. This can refer to a signature file, or an
emailsignature.
Signature File – A chunk of text or image at the end of an email that helps toidentify
the sender. Companies often use their logos as part of their signature fileto ensure
brand recognition.
Solo Advert – An advertisement that stands on its own, such as an entirewelcome
video on a home page, a commercial, or some other format of ad thatdoes not rely on a
network but instead serves its purpose on its on, usually onthe brand or company’s own
home page.
Spam – A term for junk or unwanted email or other ads that people classify asjunk.
Spamdex – Index providing people with information on companies who tend tosend
spam.
Spider – Software that is automated and runs through search engines in order toindex
web pages into a search engine.
Split-Run – When the same ad is sent to different websites but has varyingwording or
headlines, this is known as a split-run.
SSL – Abbreviation for Secure Sockets Layer.
Submission – The process of entering information into a form and then sendingit via
the web to a server.
Submit – A common tag on buttons at the bottom of forms for people making
asubmission.
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Targeted – Advertising geared toward a person or group of people who wouldmost
likely buy a particular good or service. This can refer to all forms ofmarketing, as long
as it is designed to reach a specific group of customers.
Telescope Test – A method of determining which ads are being the mosteffective in
order to maximize profit or productivity.
Template – A standard set of files with images and headers that are already inplace.
All the advertiser has to do is insert their own words or image into thetemplate, save it,
and publish it online.
Testimonial – A quote or review submitted by customers who are impressedwith a
business’ goods or services. Testimonials are designed to lure morecustomers in by
reading what other customers have to say about the company.
Text Ad – Ad online advertisement that is strictly text; no graphics, sound oranimation
are used.
Top Site – When a website is ranked high, it is then dubbed a “top site.”
Tracking – Methods used to keep an eye on ads, who views them, how manypeople
view them, and how many of those clicks generate sales.
Traffic – The term used to describe activity on the Word Wide Web.
Two Tier – Term used to describe an affiliate program that allows the affiliate
togenerate revenue or commission from sales, but also from referring new affiliatesas
well.
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UCE – Short for Unsolicited Commercial Email, this is another term for Spam.
Unclaimed Domains – Websites or .com addresses that have not yet beenused,
claimed, or that have no activity there.
Unique – Distinction between visitors; each click has its own unique footprint,and each
person has a different IP address, so gauging the uniqueness of eachhit is imperative
to accurately track results.
Unique Visitor – Term to describe an individual hit to a website by each uniqueIP
address.
Unsold Inventory – Stock or inventory that still remains unsold.
Untargeted – Niche markets that may not have been reached yet throughadvertising;
businesses can benefit greatly from looking for new, untargetedaudiences who may be
interested in their services or products.
Up Sell – Process of selling a lead product, and then trying to get the customerto buy
another item or upgrade the item to a more expensive one.
URL – Definition of a particular location or web address on the Internet.
Usenet – Helpful tool that compiles information on the web for use innewsgroups,
websites or other resources.
USP – Abbreviation for Unique Selling Proposition. This term refers to ways acompany
can offer unusual or unique benefits to customers, and then using thatinformation to
gain new clients.
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Vertical Banner – A banner ad that runs on a website vertically instead ofhorizontally,
usually on the side of the page to the right.
Viral Marketing – Form of marketing that infiltrates as many different avenues
aspossible, usually in the form of videos, cell phone transmissions, or posted onvarious
forums in order to get more exposure.
Virtual Hosting – A form of web hosting that is not done on one single server
butinstead is running websites from several different computers.
Visitor Quality – A way to determine the actual interest of visitors visiting aparticular
site. This can help to gauge the success of the ad or website, and thepotential for profit.
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Web Browser – A program that allows people to use the Internet; Firefox,Netscape,
and Internet Explorer are all examples.
Web Design – The process that goes into creating websites is known as webdesign.
Web Directory – An online directory of various websites usually relating to
oneparticular topic or divided up into various categories so visitors can easily findsites
they need.
Web Host – Provider of memory, storage, and connectivity in order to post a
livewebsite.
Web Ring – A way to navigate a large number of websites that are closelyrelated,
simply by clicking forward or backward within the web ring.
Web Server – The actual physical computer that holds and stores theinformation and
memory needed to host websites.
WHOIS – This website lets you see who the owner of a website is, where thedomain is
registered, and contact information for the owner. This is an excellenttool for helping to
find or prevent fraud as well.
Wordpress – A very popular and user-friendly program that gives novices achance to
publish and write their own blog. It also allows the user to add pages tothe blog, and
integrate the blog itself into a website that the owner creates.
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- Y -
Yahoo! – Popular portal, search engine, and email host on the web.
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Zine – Abbreviation for magazin