Keyword Research:

?Keyword research should be the first step in any process that involves optimizing and marketing your website through the search engines. I would say keyword reearch is the most important part of the process, yet often one that is glossed over as either largely unimportant, or not important enough to spend enough time doing effectively.

Today online marketers are usually making 2 mistakes

1.They do not consider keyword research important so they just simply do not research for the best keywords that people are looking for.

2.They do a very little keyword research & target wrong or you can broad keywords for their webpages.

How to gather keywords for your project?

1. Keyword tags on competitors’ websites
2. Related search suggestions on large search engines (such as Ask or Yahoo!)
3. Keyword Tools

Keyword Research Tools

• Google AdWords Keyword Suggestion Tool – This is the best keyword research tool available in the industry. Google provides all the useful data like average bid values for the keywords,average monthly search volumes & much more. The most important part is the data is trustworthy since its coming out of google’s own platform
  
• SEO Book Keyword Suggestion Tool – This tool is based upon wordtracker engine, Infact it uses wordtracker data but displays it in a much user friendly format.
• Wordtracker Free Keywords – Wordtracker has two tools. One is for free users & the other one is for paid users.
• Google Suggest Tool – shows frequently search for phrases starting with the words and letters in your query.
• Keyword Discovery – free keyword tool from Trellian. Trellian also has a more advanced paid version of Keyword Discovery.
• Microsoft Keyword Forecast – shows predicted Microsoft search impression count and historical trends.
• Wordze – nice for generating decently large keyword lists quickly and inserting them into paid search campaigns.
• Yahoo! Search Marketing – Yahoo! has a keyword research tool inside their platform. It is really bad marketing of them to only have the new tool accessible inside their platform, while neglecting their old keyword tool.

Best Keyword Research Guide:

• Pole Position Marketing: This is a really awesome guide on keyword research.

If you are planning to start doing seo for a website, This is an ideal Methodology to be followed.

1. Keyword Research
2. Seo Analysis
3. On page Optimization
4. Off page Optimization
5. Link Building

Keyword research :-

Keyword Research is an important aspect of seo. If you do not consider doing it, how will you come to know what peole are seaching when they are looking for a website similar to yours?

SEO Analysis:-

SEO analysis of the sites that are already ranking for your keywords is really important. It tells you about all the important factors of those sites like, Inbound links,Onpage factors such as meta tags,keyword density,alt tags &amp so on….

Onpage Factors:

Once you are finished with seo analysis you should go for on page optimization.

Crawlable content
Title Tags
Meta keyword tags
Meta description
Alt tags for images
Keyword Density
URL
Б/ В tags
Site Maps
Internal Linkings

Off page Optimization:

Once you are done with onpage optimization, You should go for off page optimization.

OffPage Optimization is all about link building & marketing of your website.

Link Building:

Link building is the most important factor of seo.

Following are the sample ways for building links:

Article submission
Directory submission
Trading links
Link Exchanges
Social Bookmarking
One-way links
Multiway linking

We will discuss about each of them in the coming posts.

[caption id="attachment_28" align="alignleft" width="573" caption="The left part is the source code of your site | The right part is the browser version of your website| The middle part is what search engines sees on your website."][/caption]